Virtual influencers are computer-generated characters that have their own social media presence and are used to promote products or services.
How This Trend Works in Practice
Virtual influencers are created using computer-generated imagery and are given their own unique personalities, voices, and backstories. They are then used to promote products or services on social media platforms such as Instagram and YouTube. For example, the virtual influencer Lil Miquela has partnered with brands such as Calvin Klein and Chanel to promote their products.
These virtual influencers are often managed by talent agencies and are treated similarly to human influencers, with their own publicists and managers. They are used to reach a specific demographic and can be tailored to fit a particular brand's image and values.
Impact on the Entertainment Industry
The rise of virtual influencers is changing the way the entertainment industry approaches celebrity endorsements. Traditional celebrities are no longer the only option for brands looking to promote their products. Virtual influencers offer a more controlled and predictable alternative, as they can be programmed to say and do exactly what the brand wants.
For example, the virtual influencer Kizuna AI (artificial intelligence) has partnered with the Japanese entertainment company ASOBISYSTEM to promote their products and events. This partnership has allowed ASOBISYSTEM to reach a younger demographic and to promote their brand in a more innovative and engaging way.
Platforms and Technologies Involved
The creation and management of virtual influencers involves a range of platforms and technologies, including computer-generated imagery software, social media management tools, and talent agency platforms. For example, the platform Upwork is used to manage and book virtual influencers for brands and agencies.
The technology used to create virtual influencers is also becoming more advanced, with the use of artificial intelligence and machine learning to create more realistic and engaging characters. For example, the company Brud is using AI to create virtual influencers that can learn and adapt over time.
Benefits and Limitations
The use of virtual influencers has a number of benefits, including the ability to reach a specific demographic and to promote products in a more controlled and predictable way. Virtual influencers can also be used to promote products and services that may not be suitable for human influencers, such as tobacco or alcohol products.
However, there are also limitations to the use of virtual influencers, including the potential for them to be seen as inauthentic or lacking in credibility. Additionally, the use of virtual influencers raises ethical concerns, such as the potential for them to be used to manipulate or deceive consumers.
What the Future Looks Like (Next 3–5 Years)
In the next 3-5 years, the use of virtual influencers is likely to become more widespread and accepted. As the technology used to create virtual influencers continues to advance, they are likely to become more realistic and engaging, and to be used in a wider range of contexts.
For example, virtual influencers may be used in virtual reality experiences, or to promote products and services in online games. They may also be used to create more interactive and immersive experiences, such as virtual try-on and virtual product demonstrations.
FAQs
What is a virtual influencer? A virtual influencer is a computer-generated character that has its own social media presence and is used to promote products or services.
How are virtual influencers created? Virtual influencers are created using computer-generated imagery and are given their own unique personalities, voices, and backstories.
What are the benefits of using virtual influencers? The benefits of using virtual influencers include the ability to reach a specific demographic and to promote products in a more controlled and predictable way.
Conclusion
In conclusion, virtual influencers are redefining the concept of celebrity endorsements worldwide. They offer a more controlled and predictable alternative to traditional celebrities, and can be tailored to fit a particular brand's image and values.
As the technology used to create virtual influencers continues to advance, they are likely to become more widespread and accepted, and to be used in a wider range of contexts. However, it is also important to consider the potential limitations and ethical concerns associated with the use of virtual influencers.
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